Consumer Outcry: 9 big brand backlashes
Filed under: Extracurriculars, Shopping, Ad Rant, Failed Products
WalletPop takes a look at what happens when good brands make bad moves — and consumer outcry follows.
Oops! We guess Gap learned the hard way that you don’t mess with a good thing. Last month, it unveiled a new “more contemporary, modern expression” (pictured at right) of its much-loved classic logo and consumers everywhere balked big time. After just one week — and a massive outpouring of critical comments — Gap announced it was reverting to the iconic blue box logo (pictured at left).
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